Best Ways to Use Intent Data to Drive Revenue
Intent data is a highly advanced tool that B2B organizations use to precisely find and pursue accounts or prospects that are currently in an active buying journey. It offers in-depth, valuable insights into a person or company’s intention to buy a product or service. It also provides a deeper view of their online activities, behavior, and research. This enables B2B organizations to step up their sales and marketing game and drive increased revenue. Statistics show that intent data delivers up to 300% marketing ROI and 4X pipeline expansion. Let’s look at some top ways in which intent data drives revenue growth: Understanding prospects Sales and marketing teams can use intent data to know what their target audience is searching online or what topics they’re mostly researching. Furthermore, intent data can help you know the main interests, pain points or challenges, and needs of your targeted prospects. Using all of these insights, you can understand your target audience better and stay